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WONDER WOMEN WEEKLY: Australian Design Showcase

Lucy Feagins Wonder Woman
To be the founder of Australia’s most popular design blog is a worthy achievement admiration, especially as a woman in such a male-dominated industry as the design field is. Lucy Feagins was a set dresser in the film industry, contributing to titles like Inside Out, The Age and The Saturday Paper.  

The Design Files began as a side project 12 years ago and slowly but steadily built momentum to be the best digital showcase of beautiful homes and creative spaces around Australia. And if you are passionate about design, you most probably know that Australia breaths good quality design.


What’s lovely about The Design Files

In a world where life is so well-curated on social media, with endless possibilities to stay in touch and connect through apps, it seems we are more alienated and unhappy than ever. The Design Files are keeping it real – lavish houses are pushed to the side by creative, eclectic spaces that have been grand on a budget of thought rather than the budget of dollars.
Lucy manages to lead The Design Files from a personal side-project to million clicks monthly with a great sense of discovery. She understands that growth takes time, and she is not rushing through progress – “ I am happy to grow slowly – it’s like a ten plus year when you can talk about the longevity of your project”.
The great part of The Design Files is its wabi-sabiesque approach to life and design – the fascinating enigma and the gentle whisper of well thought and well-lived spaces. There is a growing sense of discontent as we push ourselves harder and juggle more – this is exactly why we need media like The Design Files to soothe our minds and whisper to slow down.

To a greater extent, The Design Files is like the CBD of the Australian design showcase – soothing, unpretentious, yet very effective in its mission to spark deeper awareness and thoughtfulness. Article after article and drop after drop.

The art of living well

You can spot her on her last post on Instagram – arriving at a friend’s house for lunch with black Mercedez wearing a yellow suit with this “je ne sai quoi” look of the effortless french styling. The car is given for a test drive, the location is serene and enjoyable, it seems like Lucy understands that one doesn’t have to buy something, in order to enjoy it. 

In the economy of sharing, she is pushing forward this mentality, and the credo to her work is “Everything we do should be done in the spirit of generosity”. This is translated to the way The Design Files is so inclusive to race, especially welcoming to indigenous people and their projects. 

design files

Be not mistaken – Lucy shies away from being in the spotlight and is way different from the influencer image. Yes, she does have this influence over her readers but is more a product of her work rather than an up-held image. You won’t see her wearing off herself from work, with a “badge of honour”, but more likely to enjoy the scents of flowers, a run with her niece, or taking a surfing class.

Creating a community

After so many lockdowns, it’s obvious that our relationship with our homes has changed. This process started way before with the advent of Instagram, and that’s where Lucy felt the heartbeat of her blog.
Because of her showcasing these pristine, colorful, thoughtfully created spaces, her work gradually built a “house-proud” community invoking more awareness about interiors. Because of media like TDF, people show greater confidence in the way they are choosing to decorate their own space.

Being inspired and led by example makes you demonstrate greater intention in the way you invest in your home. Bold geometry, botanical explosions, or essential pastel coloured soothing interiors – it’s all there to get inspired from. Creating content is what Lucy does well, and now The Design Files showcase food, family and trending topics at the forefront of the industry.

The Busy Mom

Lucy is the living proof a busy mom can run her own business equally well… with slightly less sleep of course. “Because I run my own business, I wasn’t able to take the standard maternity leave, and I was really worried that my world would turn upside down after having a child. But actually, I’ve been pleasantly surprised. It’s busy, sure… and I get a bit less sleep than I used to… but my mantra is, it’s all do-able! I’m here to tell you, yes, and you can run a business and be a Mum!
Even though she can’t start the day without hitting the snooze button at least twice, she recommends the sleep training advice in the book
Baby Love. It seems like she is caring for her daughter with the same grace and ease Lucy manages The Design File

Although nowadays content creation seems like a race, Lucy is definitely up to her game. For many business owners, what she shares in The Grace Tales may sound familiar: “I still find myself washing the office laundry at home, and texting my husband to come over and change a broken light globe at the office! And, then on the flip side, there are times when I have to fly to Sydney to be on morning TV!? My job feels like the strangest combination of being a bit high profile and at the same time keeping it very real!”

Keeping it very, very real seems to be the “secret” to success with anything we do. With a fast-paced world and business that constantly needs adapting, Lucy Feinings is a Wonder Woman teaching us a good portion of consistency and determination. Whether you are planning to have a child, or already have one, don’t shy away from the opportunity to grow both your business and your family. It’s hard, but it’s worth it.

Picture of Elena Sergova

Elena Sergova

Storyteller, journalist and freelance production fixer Elena has over 10 years of experience in Bulgarian lifestyle magazines (Amica, L'Europeo, Capital , InGlobo). Her on-field journalistic instincts mixed with experience in digital marketing, a go-getter attitude and Balkan recklessness make the solid compound of a successful production fixer journey.

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This article was written by an independent and third-party author specialising in CBD, hemp and cannabis research. Any opinion, advice or recommendation expressed in the article does not reflect the opinion of Kana Biosciences Ltd. or any of our employees. 

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