The Design Files began as a side project 12 years ago and slowly but steadily built momentum to be the best digital showcase of beautiful homes and creative spaces around Australia. And if you are passionate about design, you most probably know that Australia breaths good quality design.
What’s lovely about The Design Files
To a greater extent, The Design Files is like the CBD of the Australian design showcase – soothing, unpretentious, yet very effective in its mission to spark deeper awareness and thoughtfulness. Article after article and drop after drop.
The art of living well
In the economy of sharing, she is pushing forward this mentality, and the credo to her work is “Everything we do should be done in the spirit of generosity”. This is translated to the way The Design Files is so inclusive to race, especially welcoming to indigenous people and their projects.
Be not mistaken – Lucy shies away from being in the spotlight and is way different from the influencer image. Yes, she does have this influence over her readers but is more a product of her work rather than an up-held image. You won’t see her wearing off herself from work, with a “badge of honour”, but more likely to enjoy the scents of flowers, a run with her niece, or taking a surfing class.
Creating a community
Being inspired and led by example makes you demonstrate greater intention in the way you invest in your home. Bold geometry, botanical explosions, or essential pastel coloured soothing interiors – it’s all there to get inspired from. Creating content is what Lucy does well, and now The Design Files showcase food, family and trending topics at the forefront of the industry.
The Busy Mom
Although nowadays content creation seems like a race, Lucy is definitely up to her game. For many business owners, what she shares in The Grace Tales may sound familiar: “I still find myself washing the office laundry at home, and texting my husband to come over and change a broken light globe at the office! And, then on the flip side, there are times when I have to fly to Sydney to be on morning TV!? My job feels like the strangest combination of being a bit high profile and at the same time keeping it very real!”
Keeping it very, very real seems to be the “secret” to success with anything we do. With a fast-paced world and business that constantly needs adapting, Lucy Feinings is a Wonder Woman teaching us a good portion of consistency and determination. Whether you are planning to have a child, or already have one, don’t shy away from the opportunity to grow both your business and your family. It’s hard, but it’s worth it.
Elena Sergova
Storyteller, journalist and freelance production fixer Elena has over 10 years of experience in Bulgarian lifestyle magazines (Amica, L'Europeo, Capital , InGlobo). Her on-field journalistic instincts mixed with experience in digital marketing, a go-getter attitude and Balkan recklessness make the solid compound of a successful production fixer journey.
